DirectRoute Design

Know what a paid search campaign is worth before you spend on it.

PPC Forecast is the forecasting tool DirectRoute Design uses to plan Google Ads campaigns for its clients. It turns a keyword list into an honest estimate of demand, cost, conversions and return — as a range, not a promise.

Open PPC ForecastHow we handle data

How it works

  1. 1

    Enter keywords and targeting

    Paste a keyword list, choose locations, match type and network, and set a bid.

  2. 2

    Pull real demand from Google

    Search volume, competition, bid ranges and traffic forecasts come from the Google Ads API Keyword Planner.

  3. 3

    Model the business case

    Apply a conversion rate, order value, close rate and margin to see conversions, revenue, ROAS and break-even.

  4. 4

    Share a branded report

    Send clients a private link or a PDF, carrying their own branding, with every assumption stated.

Google data and your privacy

PPC Forecast connects to the Google Ads API using DirectRoute Design's own Google Ads account to retrieve keyword planning data — aggregated information about search terms, not about people. It never asks anyone to sign in with their Google Account and never accesses a report viewer's Google data. Read our privacy policy and terms of service.